Urban Hair: The Most Thoughtful Project...

A luxury Salon in Singapore and had given raffles students a task to come up with a marketing campaign for it in the first semester. We were divided into groups of 3 to do so, 2 of our group members were not even here in Singapore and so it was really hard for us to coordinate with all the time difference and other issues keeping in mind. We took a little time to settle down with all those facts and still I think we did a pretty good job with it, But the owner of the salon did not approve of any project that the marketing students had done I am told us to do it again with a whole new concept that should be out of the box. the question for all of us was how to put Luxury and Out of the box together since luxury refers to were calm, rich, classy and soothing.

We came up with a marketing campaign called 'Let your hair do the talking' keeping the pandemic in mind, the idea behind this campaign is let your hair be your identity because your face isn't visible due to the mask.

For the social media we made a look book of what looks are trending this summer and associating it with people's vibes like easy breezy, playful, timeless, etc.

We came up with the Idea of making memes of the show friends and including all the scenes that had something to do with each character's hair because memes are something that is really eye-catching and especially when you know that 'The Friends Reunion' is creating a lot of bus for a really long time.

This time we also made a quiz for the viewers that will result what hairstyle suits you based on what options you choose.

And Finally a video campaign that shows how people assume you to be when first see you without even speaking to you and how your hair can make it so much better at your first impression.

This project was really a hectic one because we already had other assignments to finish and this was legit clashing with all of are other assignments since it had to be given proper time and energy.

Image source: Google.com