Music Influences Fashion

Hey guys!! Today I'm gonna tell you about how I feel Music influences fashion, I had a project about it in my advanced diploma and now I see it very prominently.

Since its inception, music has been inextricably linked to fashion and style. Today's musicians, on the other hand, have a considerably greater influence on what is popular. These new singers have a greater influence on fashion than ever before, cosigning labels in their songs, having brand partnerships, and launching their own clothing lines.

Fashion and music have had a tight relationship for centuries. In 1986, Run D.M.C.’s hit song “My Adidas” was being blasted from boomboxes, having millions of people giving praise to the brand with the 3 stripes. Quickly, Adidas noticed this and the hip hop group ended up receiving $1.5 million dollars to endorse the company. Along with this, Run D.M.C. had their own line of sneakers with the group’s logo embroidered on the back. This was the first clothing deal in hip hop.

But, with music becoming more mainstream, more opportunity for impact arises. Fast forward to the 2010s, popular musicians like Drake, Rihanna, Pharrell Williams, and Kanye West all have a heavy influence on today’s trending styles. It’s pretty rare to see a popular musician without some sort of brand deal or endorsement.

Kanye West is another example. Yeezy, a brand that has influenced modern streetwear, is owned by the well-known rapper. West's brand is a multi-billion-dollar firm known for its high demand and cult-like following. Celebrities, sneakerheads, and Kanye fans alike like these sneakers, which may cost thousands of dollars. But Yeezy isn't the only reason for West's fashion influence.

As today’s musicians continue to have such a close relationship with fashion, these two will not seperate anytime soon. With the constant cosigns, the brand deals, and merchandise, it is clear that music will continue to impact fashion trends and inspire style as we know it today.

Image source: Thomann